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Agency accounts, and where the rules actually sit.

There is a lot of confusion about whether agency advertising accounts are permitted. Some of it is deliberate, spread by people selling account access with no accountability behind it. Here is a straight answer.

The short version

Advertising platforms build agency structures on purpose. Google Ads has manager accounts. Meta has Business Manager agency access. Taboola, Outbrain and MediaGo all run partner programmes. An agency holding accounts for its clients is a supported arrangement, not a loophole.

What platforms prohibit is selling account access to anyone who pays, with no vetting and nobody answerable for what runs. That is a different thing, and it is the thing that gets accounts banned.

The distinction that matters

From the outside, an agency account and a rented account can look the same. Somebody other than the advertiser holds the relationship with the platform. The difference is accountability.

Agency relationship
  • A contract with the platform or an authorised partner
  • The agency is identifiable and answerable
  • Clients are vetted before they are onboarded
  • Destinations reviewed against policy
  • The platform can enforce against the agency
Account rental
  • Access sold to whoever pays
  • Buyer anonymous, seller often too
  • No vetting of who or what is behind it
  • No review of where traffic goes
  • Frequently used to get around a ban

How we operate

AdScaleLab is a US-registered business and has supplied managed advertiser accounts since 2017. We hold agency relationships with platforms and with authorised agency partners, and provision accounts for our clients under those relationships.

Our screening runs before money changes hands, not after:

  • Destination review before payment. Every client submits the URL their traffic will land on, and it is reviewed before an account is provisioned.
  • Domain trust and reputation scoring as part of that review. A weak score is grounds to decline.
  • Manual policy review of the landing page itself: unsupported claims, hidden pricing, cloaking, missing company details.
  • KYC on every client, including entity type, registered name, identification and address.
  • A full audit trail. Every action is logged and exportable, so any account traces back to who requested it and what was approved.

We would rather turn a client away at the start than have a platform pause accounts later. That is not a courtesy. A banned account costs us the supplier relationship as well as the client.

What we will not do

These are refusals, not preferences. We decline the work.

  • Cloaking in any form, including redirect chains and geo or device based switching
  • Sending traffic anywhere other than the approved destination
  • Using a person's name, image or likeness without their endorsement
  • Categories the platform prohibits
  • Unsubstantiated claims, particularly in health, finance and income
  • Supplying accounts to get a banned advertiser back onto a platform

Common questions

Is using an agency advertising account against platform terms?
No, not in itself. Advertising platforms build agency structures deliberately. Google Ads has manager accounts (MCC), Meta has Business Manager agency access, and Taboola, Outbrain and MediaGo all run formal partner and reseller programmes. An agency holding accounts for its clients is a normal, supported arrangement. What platforms prohibit is different: selling or renting account access to whoever pays, transferring accounts between unrelated parties, and using agency structures to get banned advertisers or prohibited content back onto the platform.
What is the difference between an agency account and a rented account?
An agency relationship means the agency is accountable to the platform for what runs on its accounts. There is a contract, the agency is identifiable, and the platform can enforce against it. A rented account is access sold to an anonymous buyer with no vetting and no accountability, usually so somebody can keep advertising after being banned. The structure can look similar from the outside. The difference is whether anyone is answerable for what runs.
How does AdScaleLab operate?
We hold agency relationships with advertising platforms and with authorised agency partners, and provision advertiser accounts for our clients under those relationships. We are a US-registered business, we hold KYC records on every client, we review every destination URL before an account is funded, and we reject offers that will not pass platform policy. Clients build and run their own campaigns on the platform. We handle provisioning, funding, refunds and record keeping.
What do you refuse to work with?
Cloaking, in any form, including redirect chains and geo or device based switching. Destinations other than the URL that was approved. Use of a person's name or likeness without their endorsement. Categories the platform prohibits. Unsubstantiated claims, particularly in health, finance and income. We turn away clients over these before taking payment, because an account that gets banned costs us the supplier relationship as well as the client.
What happens if a platform suspends an account?
If you were operating within the platform's published policy, we replace the account at no charge. If the suspension followed a breach on your part, a replacement is at your cost. Balances are held by the platform, not by us, so where a platform withholds a remaining balance after a breach we will try to recover it but cannot refund money that has not been returned to us. This is set out in clause 7 of our terms.
Why does pre-approval matter?
Because the most expensive mistake in this market is paying for an account and then discovering the destination will never pass review. We check the page before you are allowed to pay. It is not a guarantee, a platform can still reject or suspend at any time, but it removes the most common way money is wasted, and it means we are screening risk before it reaches the platform rather than afterwards.

Judge it yourself

You do not have to take any of this on trust. Ask us for a live walkthrough of the dashboard, the URL approval queue, and a real approval and a real rejection. Start with one account and a small first topup. Any supplier worth using will be comfortable with both.

Ask for a walkthrough