Field notes on paid media.
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Google AI Mode Home Services Booking Expands In The US
Google AI Mode home services booking is bringing homeowners closer to local contractors through direct booking and quote links. Here is how the new US integrations work and what they mean for service
Reddit Gaming Communities Become A New Advertising Opportunity In 2026
Reddit gaming communities is highlighting its 1,300 as an opportunity for advertisers. New TransUnion research points to strong returns, audience engagement, and growing interest in Reddit advertising
Taboola Search Keyword Targeting Bundles How To Use Them
Taboola Search Keyword Targeting Bundles help advertisers reach users based on their search keyword interactions. Learn how to select relevant bundles, add them to Realize campaigns, and measure audie
TikTok Shop Seller AI Guide Ahead Of Black Friday 2026
TikTok Shop Seller AI is now part of the platform's holiday preparation guide for US merchants. Explore its product recommendations, One-Click SEO, AI content tools, LIVE analysis and campaign feature
How To Set Up Meta Pixel And Conversions API Together
Learn how to set up Meta Pixel and Conversions API together in eight steps. Connect browser and server tracking, prevent duplicate events and test your setup.
Google AI Overviews Shift As Advertisers Review Budgets
Google AI Overviews are appearing in the right-hand column for many brand searches, while advertisers question Google Search budgets and campaign returns.
How To Diagnose High CPC In MediaGo Advertising Campaigns
High CPC in MediaGo advertising campaigns can reduce your advertising efficiency. Learn how to find the cause by checking bidding, placements, targeting, creatives, and conversions.
Meta CTV Advertising Expansion Gains Attention In 2026
Meta CTV advertising is becoming an important industry topic as the company explores connected TV opportunities. Its interest comes as more advertisers consider streaming television to expand audience
How To Improve Taboola Advertorial Click-Through Rate
Discover how to improve the Taboola advertorial click-through rate by making your content more relevant, improving CTA placement and tracking visitors who move to your offer page.
What Advertisers Should Know Before Choosing A Native Ad Network
Choosing a native ad network involves more than comparing CPC rates. Advertisers should understand publisher quality, audience targeting, conversion tracking, campaign costs, and the support available
How To Build A Native Advertising Whitelist And Blacklist Strategy
A practical guide to building a native advertising whitelist and blacklist strategy, evaluating publisher placements, blocking poor traffic sources and scaling better-performing websites.
MediaGo Les Cas d’OR 2026 Wins Two Awards With Hipto
MediaGo Les Cas d’OR 2026 recognition includes two awards for its collaboration with hipto, highlighting native acquisition and the growing focus on deeper conversions.
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