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Netflix Launches Netflix Pixel To Improve Ad Conversion Measurement
Netflix has introduced Netflix Pixel alongside its Conversion API, adding new ways for advertisers to measure lower-funnel conversions and use conversion data for audience targeting.
Apple Explains New Safari Privacy Changes That May Affect AdTech Tracking
Apple's Safari privacy changes target identity-resolution infrastructure used to track people across websites. The WebKit update could affect parts of the ad-tech industry, including audience matching
How To Track Conversions Across Native Ads Agency Accounts
Track conversions across native ads agency accounts without losing attribution data. Learn how to use UTM parameters, click IDs, pixels, server-side tracking, and conversion deduplication to measure c
How To Use MediaGo Approval Copilot For Creative Reviews
MediaGo Approval Copilot helps advertisers monitor creative approval status, trace rejection reasons, and respond to problems affecting live and newly launched ads.
Agencies Expand Agentic Media Buying With New AI Tools
Agentic media buying is moving deeper into advertising as agencies including Carat, Tinuiti and Stagwell introduce AI-driven systems for planning, buying, optimization and measurement.
Taboola Data Advantage Study 81% Struggle To Reach New Audiences
The Taboola Data Advantage Study finds that 81% of advertisers struggle to reach new audiences, highlighting growing demand for better identity, measurement and open-web advertising.
Taboola DeeperDive Wins AdExchanger Award
Taboola DeeperDive has won the 2026 AdExchanger Award for Excellence in Publisher Growth & Monetization, highlighting its approach to AI-powered publisher engagement and monetization.
Taboola Performance Simulator How to Plan Your Budget
Learn how the Taboola Performance Simulator works in Realize, which campaigns can use it, how to read its forecast and how to make a safer budget change.
Taboola Q3 2026 Three Developments Reshaping Its Advertising Business
Taboola Q3 2026 is nearing its end, and several major developments have changed the company's advertising story. From NBC News and Realize ID to the planned Dianomi acquisition, here is what advertise
Taboola Realize ID A New Approach To Open-Web Ads
Taboola Realize ID connects identity, media, advertising and buying signals to help advertisers understand consumer intent across the fragmented open web.