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Programmatic Advertising

Everything on Programmatic Advertising.

Browse by category Programmatic Advertising 64
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Apple iOS 27 Privacy Changes Put AdTech Tracking At Risk
AdTech News Digital Advertising Programmatic Advertising

Apple iOS 27 Privacy Changes Put AdTech Tracking At Risk

Apple iOS 27 privacy changes are creating new challenges for advertising technology companies as Safari blocks certain ad-tech domains. The latest iOS 27.2 beta offers some relief for The Trade Desk,

Oct 9, 2026 Read more →
How To Use MediaGo AI Generated Creatives For Native And Display Ads
Creative & AI MediaGo Native Advertising Programmatic Advertising

How To Use MediaGo AI Generated Creatives For Native And Display Ads

MediaGo AI generated creatives can help advertisers create and dynamically match ad materials across native and display inventory. Learn how to use them with the right campaign goal, landing page, cre

Oct 7, 2026 Read more →
Taboola Data Advantage Study 81% Struggle To Reach New Audiences
AdTech Advertising Technology Native Advertising Programmatic Advertising Taboola

Taboola Data Advantage Study 81% Struggle To Reach New Audiences

The Taboola Data Advantage Study finds that 81% of advertisers struggle to reach new audiences, highlighting growing demand for better identity, measurement and open-web advertising.

Oct 5, 2026 Read more →
How to Use MediaGo Auto Rules for Campaign Optimization
AdTech Digital Marketing MediaGo Programmatic Advertising

How to Use MediaGo Auto Rules for Campaign Optimization

MediaGo Auto Rules lets advertisers automate campaign optimization by creating conditions that trigger actions such as budget changes, campaign pauses, notifications and site controls.

Oct 2, 2026 Read more →
Taboola DeeperDive Wins AdExchanger Award
AdTech Advertising Technology AI & Advertising Native Advertising Programmatic Advertising Publisher Monetization Taboola

Taboola DeeperDive Wins AdExchanger Award

Taboola DeeperDive has won the 2026 AdExchanger Award for Excellence in Publisher Growth & Monetization, highlighting its approach to AI-powered publisher engagement and monetization.

Oct 1, 2026 Read more →
Programmatic Advertising Changes as Google Traffic Falls
Industry News Media Buying Programmatic Advertising

Programmatic Advertising Changes as Google Traffic Falls

Programmatic advertising is changing as publishers deal with lower Google search traffic, AI-driven discovery and the need to build more sustainable advertising revenue.

Sep 17, 2026 Read more →