Programmatic Advertising
Everything on Programmatic Advertising.
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Taboola Data Advantage Study 81% Struggle To Reach New Audiences
The Taboola Data Advantage Study finds that 81% of advertisers struggle to reach new audiences, highlighting growing demand for better identity, measurement and open-web advertising.
How to Use MediaGo Auto Rules for Campaign Optimization
MediaGo Auto Rules lets advertisers automate campaign optimization by creating conditions that trigger actions such as budget changes, campaign pauses, notifications and site controls.
Taboola DeeperDive Wins AdExchanger Award
Taboola DeeperDive has won the 2026 AdExchanger Award for Excellence in Publisher Growth & Monetization, highlighting its approach to AI-powered publisher engagement and monetization.
Programmatic Advertising Changes as Google Traffic Falls
Programmatic advertising is changing as publishers deal with lower Google search traffic, AI-driven discovery and the need to build more sustainable advertising revenue.