Field notes on paid media.
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How to Make an AI Voiceover That Does Not Sound Like AI
Most AI voiceover work fails because people use one tool for the whole job. This is the five step chain working media buyers use instead, with the exact speed setting, the bracket commands, and the on
SEO Poisoning Drained $14.6 Million From Bank Accounts
A Russian developer has been extradited over an operation that used SEO poisoning to steal more than 5,000 bank logins through sponsored search results. Here is what SEO poisoning cost, and what it me
Taboola Dianomi Acquisition Finance Advertising Expansion
The Taboola Dianomi acquisition gives Taboola a deeper position in finance and business advertising while expanding the premium publisher network available through its Realize performance advertising
Taboola Stock News TBLA Lawsuit Draws Fresh Investor Attention
Taboola stock is drawing fresh investor attention after new September 17 alerts highlighted an ongoing securities lawsuit, the company’s Q2 revenue miss, publisher-quality issues and an October 20 lea
Programmatic Advertising Changes as Google Traffic Falls
Programmatic advertising is changing as publishers deal with lower Google search traffic, AI-driven discovery and the need to build more sustainable advertising revenue.
Google Chrome Ad Metrics Advertisers Need to Know
Google Chrome ad metrics give advertisers and publishers a new way to measure ad count, ad density, CPU usage and network usage across real user experiences.
Baidu Advertising Fell 19% and Why MediaGo Matters More
Baidu advertising revenue fell 19% in Q2 2026 while its AI cloud business grew 50%. The stock is down 39% this year and analysts cannot agree whether it is 38% undervalued or 12% overvalued. Here is w
Microsoft Bing Ads Revenue Q4 FY2026 in Actual Dollars
Microsoft Bing ads revenue was $3.86 billion in Q4 FY2026 and $15.2 billion for the year. Microsoft has never published those quarterly figures before. Here is the full eight-quarter series, the resta
How To Filter Taboola Bot Traffic With Real Traffic
Half of every Taboola thread says the traffic is bots. The other half is running lead gen on it profitably. Here is why both are true, what Taboola bot traffic actually looks like in the numbers, and
The Top Native Advertising Networks in the World in 2026
Eight native advertising networks ranked by reach and influence, with what each one does, who it suits, and a look at the second-quarter 2026 filings that show which of them is actually making money.
Bing Copilot Ads Are Here With Years of Tests Adds Up To
The Bing copilot ads sponsored results inside Copilot answers, and it got there faster than Google did. It is the seventh visible change to how Bing shows ads in nine months. Here is the full sequence
Never Send Traffic Straight to Native Ads Landing Page
Sending a native click directly to a product page fails almost every time, and the reason is structural rather than a matter of tuning. Here is what the Native Ads Landing Page is, what the page has t
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