Field notes on paid media.
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How to Analyze Taboola Tracking Parameters To Find Which Sites Convert
Taboola Tracking Parameters can show which publisher sites send traffic and conversions. Learn how to analyze site-level data, compare CPA and conversion quality, and decide which traffic to keep, red
Taboola Publisher Network Expands In The Philippines
The Taboola publisher network is expanding in the Philippines through exclusive partnerships with GMA Network, Philstar Global and Manila Bulletin, creating new opportunities for content discovery, au
How To Improve Bing Ads Quality And Get More Relevant Traffic
Learn how to improve Bing Ads quality and get more relevant traffic by fixing keyword targeting, search terms, ad relevance, landing pages, conversion tracking, and Microsoft Advertising AI Max settin
Taboola Data Advantage Study 81% Struggle To Reach New Audiences
The Taboola Data Advantage Study finds that 81% of advertisers struggle to reach new audiences, highlighting growing demand for better identity, measurement and open-web advertising.
How To Use Outbrain Conversion Data To Decide Which Traffic To Keep
Outbrain Conversion Data helps advertisers compare traffic by publisher, section and content. Learn how to use conversion rate, CPA and volume to keep useful traffic without over-blocking.
Native Ads For Ecommerce And What Actually Sells
Native ads for ecommerce with the real numbers, what the clicks cost, the conversion rate you need to break even, which products fit and what your store must pass.
Cost Per Lead Too High On Meta And What To Try Next
Cost per lead too high on Meta? Work out your real ceiling, find which number slipped, and see when the fix is another channel rather than another test.
Taboola Creative Performance Data Improve Ad Variations
Taboola Creative Performance Data helps advertisers understand which headlines, thumbnails and ad combinations are driving useful traffic. Learn how to turn that data into better ad variations.
Microsoft Advertising HubSpot Integration Ads to Revenue
The Microsoft Advertising HubSpot Integration connects B2B advertising with CRM data, helping marketers track leads, pipeline and revenue beyond the first ad click.
Outbrain Publisher And Section Data Scale Campaigns Safely
Outbrain Publisher and Section Data can show which sites and sections are driving clicks, conversions and costs. Learn how to use that data without blocking so much inventory that your campaign loses
How to Use MediaGo Auto Rules for Campaign Optimization
MediaGo Auto Rules lets advertisers automate campaign optimization by creating conditions that trigger actions such as budget changes, campaign pauses, notifications and site controls.
Google Paying Publishers For AI Content What It Means
Google paying publishers for AI content is becoming a new part of publisher monetization. Here is what the AI Contribution Pilot means for publishers and the open web.
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