The AdScaleLab blog

Field notes on paid media.

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How Much Budget Native Ads Actually Need to Test
Media Buying Native Ads

How Much Budget Native Ads Actually Need to Test

The honest answer to "how much do I need to test native" depends on your market, your device split and how you count a conversion. Here is the maths, the platform's own rule of thumb, and how to test

Sep 5, 2026 Read more →
Why Native Ads Don't Work for Most People Who Try Them
Media Buying Native Ads

Why Native Ads Don't Work for Most People Who Try Them

Most people who say native ads produce junk traffic ran a setup that was never going to work. Here are the seven reasons native fails, the honest one nobody mentions, and how to tell which applies to

Sep 4, 2026 Read more →
How to Choose a Bing Ads Agency Account Provider in Europe
Agency Account Bing Ads

How to Choose a Bing Ads Agency Account Provider in Europe

Most providers describe themselves in almost identical language, which makes comparison difficult. Here are the criteria that actually separate them, and how six bing ads agency account providers.

Sep 1, 2026 Read more →
Bing Ads Agency Account: What It Fixes and How to Get One
Account Health Agency Account Bing Ads

Bing Ads Agency Account: What It Fixes and How to Get One

Microsoft suspends advertisers quickly and explains itself sparingly. A Bing Ads agency account changes who you are in that process, though it is worth understanding exactly what it does and does not

Aug 31, 2026 Read more →
Bing Ads Account Setup: What to Do Before You Spend
Bing Ads Media Buying

Bing Ads Account Setup: What to Do Before You Spend

Most disappointing Bing results trace back to the first hour of account setup rather than to the platform itself. Here is the order of operations that avoids the common mistakes.

Aug 31, 2026 Read more →
How to Turn Off Bing Ads Audience Network
Account Health Bing Ads

How to Turn Off Bing Ads Audience Network

Your Bing Ads Audience Network search campaigns are quietly serving display ads on MSN and Outlook, and there is no off switch in the interface.

Aug 28, 2026 Read more →
Meta Ad Agency Account: The Full Process, Step by Step
Account Health Agency Account Media Buying Meta Ads

Meta Ad Agency Account: The Full Process, Step by Step

What a Meta ad agency account actually does, what it will not fix, and the full process from picking a provider to getting your site approved, warming the account up, and running it without burning it

Aug 27, 2026 Read more →
MediaGo Agency Account URL Pre-Approval Tool
MediaGo Native Ads Platform Guides

MediaGo Agency Account URL Pre-Approval Tool

Submit your domain in the dashboard, get a written verdict from our MediaGo compliance team, and fix the page before you pay for an account.

Aug 24, 2026 Read more →
Why Native Ad Networks Reject Your Application
Ad Platforms Advertising Operations Media Buying

Why Native Ad Networks Reject Your Application

Native ads account approval, Rejections arrive with no explanation, which makes the process feel arbitrary. It is not arbitrary, it is opaque. Here are the eight reasons applications actually fail and

Aug 22, 2026 Read more →
Media Buyers: How to Work With Agency Account Suppliers
Guides Media Buying

Media Buyers: How to Work With Agency Account Suppliers

What agency accounts are, how buying works, what to ask a supplier before you pay, and the mistakes that cost media buyers money.

Aug 20, 2026 Read more →
Taboola Q2 2026: Revenue Missed, Profit Grew Anyway
Native Ads Taboola

Taboola Q2 2026: Revenue Missed, Profit Grew Anyway

Taboola missed Q2 2026 revenue but beat on profit. Inside the Google Explore More hit, the publisher purge, and what it means for advertisers.

Aug 16, 2026 Read more →
Pinterest 18 Percent Revenue Growth Rate Year Over Year - 2026
Pinterest Social Media

Pinterest 18 Percent Revenue Growth Rate Year Over Year - 2026

Pinterest grew 18% in Q2 2026 but guided slower as ad competition rises. What it means for advertisers using Pinterest agency accounts.

Aug 8, 2026 Read more →

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