Field notes on paid media.
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MediaGo and hipto Keep Winning French Ad Awards With AI-Driven Native Ads
Native ad platform MediaGo and French lead-gen firm hipto have now won several Les Cas d'Or awards for insurance campaigns built on AI bidding. Here is what the wins are about, the results the compani
WPP's Brand Guardian Checks Ads Before Google Sees Them
WPP built an AI called Brand Guardian that checks ad creative, including Google Ads, for off-brand and compliance problems before campaigns ever go live. Here is what it does, the numbers behind it, a
Google Display Ads Are Moving to Demand Gen: What Advertisers Need to Know
Google is transforming Display advertising by integrating Google Display inventory into Demand Gen campaigns. The update enables advertisers to reach audiences across YouTube, Discover, Gmail, Google
Taboola vs Outbrain: Which Native Ad Network Should You Buy in 2026?
Taboola vs Outbrain in 2026: Outbrain became Teads in 2025, while Taboola rebuilt its platform as Realize. Here’s how the two compare on bidding, targeting, placement control, costs, approvals, and wh
Google Ads Agency Account: How to Buy and Run a Verified Account at Scale
A complete buyer's guide to Google Ads agency accounts, plus a step-by-step walkthrough of buying and topping up your account in the AdScaleLab dashboard.
TikTok Agency Account: How to Buy and Run TikTok Ads That Scale
A practical guide to getting a TikTok agency account, how TikTok Ads work, and how to launch on the fastest-growing ad platform without the usual approval headaches.
Taboola Agency Account: How to Buy and Run Native Ads on Premium Publishers
A practical guide to getting a Taboola agency account, how Taboola native ads work, and how to launch on premium publisher traffic without the usual setup delays.
Outbrain Agency Account: How to Get Approved and Run Compliant Native Campaigns
A practical guide to getting an Outbrain agency account, building a compliant website, and running native ads that pass review and keep performing.
Snapchat Agency Account: The Complete Guide to Buying and Running Snap Ads
Everything advertisers need to know about getting a Snapchat agency account, how Ads Manager works, and how to choose a reliable supplier without the wait.
MediaGo Agency Account Safe URL Pre-Approval
URL pre-approval is the gate every MediaGo campaign passes through before it can spend. Here's what MediaGo checks, why URLs get rejected, and how to get approved without the back-and-forth.
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