Field notes on paid media.
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AI Industry Backs a Lighter-Touch Approach To Ai Safety Regulation
Silicon Valley AI founders and investors are supporting a lighter-touch approach to AI safety regulation. A new voluntary agreement has renewed debate over innovation, safety testing, and accountabili
How To Optimize Taboola Campaigns By Day Of The Week
Discover how to optimize Taboola campaigns by day of the week, compare traffic quality and conversions, identify profitable days, and improve campaign performance with data-backed decisions.
How To Find URL Problems in Performance Max Landing Page Reports
Learn how to use Microsoft Advertising Performance Max landing page reports to find URL mismatches, review page performance, and fix campaign issues before they waste budget.
Apple iOS 27 Privacy Changes Put AdTech Tracking At Risk
Apple iOS 27 privacy changes are creating new challenges for advertising technology companies as Safari blocks certain ad-tech domains. The latest iOS 27.2 beta offers some relief for The Trade Desk,
How To Prepare An Outbrain Landing Page For Better Campaign Approval
Learn how to prepare an Outbrain landing page for campaign approval by checking accessibility, page content, metadata, disclosures, and user experience before submitting your ads.
How To Use MediaGo Approval Copilot For Creative Reviews
MediaGo Approval Copilot helps advertisers monitor creative approval status, trace rejection reasons, and respond to problems affecting live and newly launched ads.
Agencies Expand Agentic Media Buying With New AI Tools
Agentic media buying is moving deeper into advertising as agencies including Carat, Tinuiti and Stagwell introduce AI-driven systems for planning, buying, optimization and measurement.
How To Use Taboola Dynamic Conversion Values to Improve ROAS Tracking
Taboola Dynamic Conversion Values help advertisers pass the actual revenue, currency and quantity of each conversion so they can measure ROAS more accurately and understand which campaigns are generat
How To Create Better Responsive Search Ads In Microsoft Advertising
Responsive Search Ads give Microsoft Advertising multiple headlines and descriptions to combine for different searches. Learn how to create stronger assets, improve relevance and use Microsoft’s optim
How To Use MediaGo AI Generated Creatives For Native And Display Ads
MediaGo AI generated creatives can help advertisers create and dynamically match ad materials across native and display inventory. Learn how to use them with the right campaign goal, landing page, cre
ChatGPT Introduces OpenAI Visual Ads For Image Generation
OpenAI visual ads in ChatGPT are coming to the image-generation experience, giving advertisers a new visual format while OpenAI expands measurement and brand-safety tools.
How to Use Outbrain Dynamic Titles And Creative Variations Together
Outbrain Dynamic Titles can make native ad headlines more relevant, while creative variations help advertisers test different messages and images. Learn how to combine both without making campaigns co
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